Spotlight
Joe Prasad
Chief Commercial Officer
Connect America’s Family of Companies is pleased to announce that we have named Joe Prasad as our Chief Commercial Officer. In this new role, he will lead the healthcare sales teams for both Lifeline and Connect America, including the integration of the sales teams and the development of new products and services. Joe comes to us with a wealth of knowledge and over 25 years of executive leadership experience working within the post-acute care industry.
Previously, Joe was the Senior Director and Head of Sales for Medtronic’s RPM business unit, where his responsibilities included the development of enterprise-wide relationships with IDNs, payers, home health agencies and the Veteran’s Administration. Prior to Medtronic, Joe was the Vice President of Government Services at Philips Lifeline/Home Monitoring, where he led the Government Segment and National Accounts team and was instrumental in leading the growth strategy for health plans across the country. Joe has also held executive leadership positions at All Metro Health Care and Caregivers on Call, LLC.
We are excited for Joe to join the team to lead and contribute to the continued growth of our healthcare businesses.
Insights and Resources
The Hidden Risks of Loneliness: How Technology Can Keep Older Adults Safe, Supported, and Connected
The start of a new year often brings reflection, goal setting, and a renewed focus on health and well-being. But for many...
Top Avoidable Causes of ED Visits for Older Adults and How to Prevent Them
Emergency department (ED) visits are among the most expensive touchpoints in the healthcare system. A significant share of...
Why PERS Should Be the First Line of Support for Safer Aging in Place
Latest News and Updates
Healthcare Technology: Smart Tech, Wearable Devices, and Robotics – 2026 Health IT Predictions
What’s next for healthcare technology? From smart tech and wearable devices to robotics, leading voices in the industry...
Healthcare IT Today Spotlights Our Partnership with Healthcare Impact Alliance and Launch of Lifeline Connect at HLTH 2025
Our latest partnership announcement is part of Healthcare IT Today’s Bonus Features roundup, highlighting key industry...
Health Impact Alliance and Connect America Announce “LifelineConnect” to Transform Senior Independence
Five-year strategy positions the iconic Lifeline brand to reach one million older adults through a connected healthcare...





